What is Facebook Messenger marketing? Why should you set it up for your clients? What tactics should your clients be using? How do you implement it?
Facebook Messenger can be a really powerful tool in your clients’ marketing campaigns. In this post, I will answer all of the above questions, and show you how to leverage Facebook Messenger marketing to strengthen the campaigns you build for clients.
What is Facebook Messenger marketing?
Up until recently, your clients have likely been using email as their main form of customer engagement. And while this has been successful for many merchants, people are starting to spend less time on email and more time on messaging apps like Facebook Messenger.
Facebook Messenger marketing enables your clients to automatically contact their customers over Facebook Messenger throughout the customer journey.
The main benefits of sending messages are:
- Higher visibility than emails
- Higher open rates than emails
- Enables two way communication that can be automated
Instead of sending abandoned cart notifications into an email inbox that’s full of noise and distractions, Facebook Messenger marketing allows stores to send their customers push notifications that vibrate their phones. Instead of needing a human to help the customer find what they are looking for, your clients can use Facebook Messenger to automate the process.
Why your clients should be using Facebook Messenger marketing
For the majority of merchants, most of their customers are on Messenger—over 1.3 billion people use Facebook Messenger every month, and that number is growing quickly. That means that it is an incredibly valuable channel to pay attention to.
Merchants are using apps to run their Facebook Messenger automations, enabling them to communicate with customers faster and more effectively. Pure Cycles, one of our clients, has increased their online revenue by 14percent—and that’s just by leveraging abandoned cart messages through Messenger.
In the same way that there are multiple email automation flows that are valuable for your clients, there are multiple Facebook Messenger automation flows that your clients should be using. Below, we’ll look at five applications of Facebook Messenger that you should add to your marketing campaigns.
1. Abandoned cart messages
When your client’s customer adds a product to their cart but doesn’t complete the purchase, you can set up Facebook Messenger to automatically send them a message later, asking if they would like to complete their purchase or if they have any questions. With the nearly 100 clients we’ve worked with on Facebook Messenger marketing, most find that they are now connecting with more new customers on Facebook Messenger than on email, and they are consistently converting 1 out of 9 abandoned cart messages to sales.
The abandoned cart messages help merchants communicate better with potential customers, and build a relationship between the customer and merchant.